BetGames, a leading live dealer and betting games studio, has recently announced a new partnership with Superbet, a major global entertainment platform. This deal will see BetGames supply its full range of products, including its popular live, instant, and numbers games, to Superbet. The agreement reinforces BetGames' growing international presence and allows its unique gaming content to reach new markets across the globe.
According to the article, Serbia and Brazil will be among the first new markets where Superbet launches BetGames titles. BetGames' recently debuted crash game called Skyward will also get distribution through the deal.
The CEO of BetGames, Andreas Koeberl, expressed excitement about the collaboration, saying it presents opportunities for expansion. Supplying content to a prominent name like Superbet coincides with BetGames' current growth strategy, which includes the recent launch of Skyward and branded games intended to extend its global reach.
Similarly, Nick Yu, Head of Content & Live Casino at Superbet, cited mutual benefits for both companies. He stated that BetGames has built a reputation for its expanding library of distinctive games. By offering these new options to its customer base, Superbet expects to enrich the entertainment experience it provides.
The article portrays Superbet as an established industry leader focused on technology and innovation. With tech centers across Europe supporting its Bucharest headquarters, Superbet aims to deliver a top-tier experience to its users. By aligning with Superbet, BetGames can tap into a ready-made user base hungry for new gaming options.
The deal indicates growing momentum for BetGames as it seeks to expand its international imprint. Serbia and Brazil mark just the starting points, as the BetGames suite of products stands to reach players across Superbet's global footprint. With both companies invested in the agreement's success, this could prove to be a long and productive partnership.
For BetGames, deals with prominent brands like Superbet represent a pathway for growing its market share worldwide. As a content provider, BetGames relies on operators like Superbet to distribute its games to end users globally. This alignment allows BetGames to scale efficiently by leveraging Superbet's existing infrastructure and customer base.
The announcement also highlights a strategic shift in the online gaming industry - increased consolidation between content studios and operators. As competition increases, synergistic partnerships are emerging as a key growth driver. By joining forces, companies like BetGames and Superbet can accelerate innovation and offer richer experiences to capture player interest.
Overall, the deal signals an ambitious international expansion strategy for BetGames. Partnering with a recognized industry trailblazer in Superbet unlocks new opportunities to showcase its portfolio of live dealer and betting games to audiences worldwide. Both studios seem invested in leveraging one another's strengths to advance their positions in new regions of the globe. Their early success could pave the way for even broader collaboration down the road.