Online Gaming in Africa: Play'n GO & Betika's Partnership

Play'n GO and Betika: A Strategic Expansion into Africa's Online Gaming Market

Play'n GO has teamed up with Betika, a top Kenyan online gaming operator, to expand into the African market and raise the bar for incredible gaming experiences.

Play'n GO's expansion into Africa with Betika emphasizes the company's approach to examining new markets and enhancing player engagement through strategic partnerships. Integrating Play'n GO's popular titles, such as Book of Dead, Rise of Olympus, and Gemix, into Betika's platform is poised to revolutionize the gaming landscape in Africa. This collaboration highlights both entities' commitment to fostering a regulated, sustainable gaming industry in emerging markets.

Magnus Olsson, Play'n GO's Chief Commercial Officer, expressed his enthusiasm about the partnership, noting the significant opportunities it opens up for both companies in new markets. He highlighted Betika's strong presence and reputation across Africa as instrumental in forging this partnership, which is expected to drive mutual growth and expand its global reach.

Betika, already a powerhouse in Kenya's betting industry, is set to use this partnership to diversify its gaming offerings and attract a broader audience. Peter Staples, Head of Gaming at Betika, regards the incorporation of Play'n GO's acclaimed gaming suite as a monumental step towards enhancing Betika's platform and setting new standards in the African gaming industry.

Launching 'Buildin' Bucks' – A New Adventure in Online Slots

In conjunction with their strategic partnership, Play'n GO has also launched a new slot game, 'Buildin' Bucks.' This game introduces a unique fairytale theme and construction elements, offering players a novel and immersive gaming experience. Known for its creative method to slot games, Play'n GO continues to push the boundaries with 'Buildin' Bucks,' featuring a 5-reel, 3-row format with 243 ways to win and medium volatility.

The game boasts a 96.2% return to player (RTP) rate and includes several engaging bonus features, such as Prize Wheels, Character Modifiers, Respins, and Free Spins. These elements are designed to enhance player engagement and provide a dynamic gaming experience. The narrative rotates around a team of elf builders and a mischievous Leprechaun, adding layers of storyline to the traditional slot format.

The introduction of the Feature Wheel in 'Buildin' Bucks' is particularly noteworthy. Activated by a special Scatter symbol landing on the middle reel, it offers players six different outcomes, including Instant Prizes and bonuses linked to construction-themed items. The Hard Hat, Free Spins feature further enriches the gameplay, allowing players to earn additional spins and rewards through interactive and themed challenges.

This combination of strategic expansion and innovative product launches not only highlights Play'n GO's and Betika's commitment to enhancing the gaming experience but also signals a promising future for the African gaming market. As these initiatives unfold, they are expected to significantly influence the gaming industry in Africa, driving both technological advancements and economic growth in the sector.

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